Here's the gist of it. The wall street guys have figured out that the major cost of providing K-12 education is in personnel. You know the cost of salaries and benefits for teachers, administrators, central office personnel, and even custodial workers. Also because of a major pension and health insurance cost escalation (much of it caused by the shenanigans of those same Wall Street guys) local school systems and states are looking for alternatives to the high cost of education personnel. Some entrepreneurs are proposing to replace education personnel with various forms of computerized instruction. Another big factor working in the profiteers favor is the current panic about the supposedly poor performance of our public education system compared to other industrialized countries. (See Diane Ravitch's analysis of this bogus issue) Some politicians are convinced that the way for America to boost education performance is to turn over large segments of the education process to private enterprise.
Massive advertising campaigns work! Look at all the legislators and BESE members Jindal and his corporate buddies were able to get elected to office with slick advertising campaigns. Louisiana taxpayers and parents are being fleeced at an accelerating rate. Louisiana as poor as it is, and with all its tax giveaways to big business, is now the proving ground for raiding public education funds to make rich people even richer while our kids get less and less.